The Lowdown About Corporate Sustainability
Corporate sustainability is defined as “a company’s commitment to the triple bottom line” which comprises the three main elements of social, environmental, and financial sustainability. Companies that are committed to corporate sustainability are making efforts to reduce their negative environmental impact on society while at the same time being socially responsible by investing in the community. The term “sustainability” was first coined in 1976 during a speech delivered by Nobel-Prize winning chemist, Dr. Arvid Pardo at the United Nations’ World Conservation Strategy Conference. He defined it as “the ability of present generations of people to live satisfactorily without destroying or diminishing natural resources so that future generations can also live satisfactorily.”
What are the Benefits to Corporate Sustainability Video Production?
One way to increase awareness about your company’s initiatives is with corporate sustainability video production. Videos are an excellent way for companies to share their story on sustainable efforts that have been made and help motivate others to adopt similar practices. Video production has become a powerful tool for corporate sustainability marketing campaigns because corporate marketing campaigns have shifted towards social media campaigns with strong visuals in order to capture attention spans in this digital age. Video production is one of the most effective ways to promote sustainable practices because it provides an opportunity for corporations to create stories that are emotionally engaging with high production values, which has been found to be more effective in changing mindsets. This generation has grown up on video, so it’s no wonder that people are more likely to pay attention and learn from a video than they are from reading something. Video content also breaks down barriers in language and literacy.
Various Kinds of Videos you can Create on Corporate Sustainability
Corporate sustainability videos are an excellent way to share with your audience what you are all about. They can be used to introduce your company’s sustainability initiatives, educate people, promote the work you do, and more. There are many types of corporate sustainability videos that companies can use to meet their specific business needs. Some of the types of corporate sustainability videos are:
1. The high-level, vision statement video
2. The corporate values video
3. The corporate culture video
4. The employee lifestyle video
5. The sustainability project video
6. The company environmental policy video
The most common type is a video that is used for storytelling. This video could tell the story of your company’s green initiative or highlight some amazing work that you have done in the past. Other types of corporate sustainability videos include short informational videos, which are an excellent way to educate employees on green practices and how it benefits them personally. These videos might also showcase some of the ways in which green practices help the environment.
If you are hungry for more information on how corporate sustainability can be addressed with video production , then be sure to read our prior article titled: A Guide to Corporate Sustainability Video Production in Singapore.